They work with retailers, restaurants, markets, food services, and suppliers; all to provide up-to-date information about responsibly-sourced seafood.

Based on their recommendations, we label all fish and seafood. So, we're making it easy for you to make informed seafood choices. Just keep an eye out for the Ocean Wise logo on selected seafood products.

WISE CHOICES KEEP ROLLING IN

FRESH IN-SHELL OYSTERS

Oyster farming is associated with a host of ecosystem services and ecological benefits to water quality, nutrients, provision of habitat and shoreline stabilization.

Chef’s Tip:

Serve on the half shell on ice, for a beautiful presentation.

FARMED ATLANTIC SALMON

Atlantic salmon farmed in indoor recirculating tanks, greatly reduce the risk of introducing diseases, pathogens, harmful chemicals and effluent to sensitive habitats, by physically isolating the farmed fish.

Chef’s Tip:

Best when grilled, broiled, or baked.

FRESH MUSSELS

Mussel farms provide habitat for marine species, supporting biodiverse marine communities around the farm.

Chef’s Tip:

Sauté in wine and garlic butter for a delicious sauce.

FRESH WILD ALASKAN SOCKEYE SALMON

The Alaskan Sockeye population is resilient to fishing pressures and part of a well-managed fishery.

Chef’s Tip:

Best when pan seared or grilled on a cedar plank.

FRESH WILD BC HALIBUT

This fishery is extremely well managed, avoiding impacts to aquatic habitats and other marine life.

Chef’s Tip:

Pan sear with butter & olive oil.

STEELHEAD TROUT

Grown in a state-of-the-art floating tank system, Lois Lake’s Steelhead Trout is farmed under high industry standards which mitigate negative interactions with the natural environment.

Chef’s Tip:

Best when grilled, broiled, or baked.

WILD ALASKAN SOCKEYE SALMON, PREVIOUSLY FROZEN

The Alaskan Sockeye population is resilient to fishing pressures and part of a well-managed fishery.

Chef’s Tip:

Grill or sear, careful not to overcook.

WILD COLDWATER EAST COAST SHRIMP

The Nordmore Grate is an exclusion device used in this fishery’s nets to ensure that shrimp are safely separated from other species to limit and significantly reduce bycatch.

Chef’s Tip:

Great addition to salads and dips.

WILD ICELANDIC COD

This fish’s population is healthy. The various fishing methods utilized limit habitat damage and impacts to marine life.

Chef’s Tip:

Stands up to just about any cooking method.

WILD SCALLOPS

To help protect the wild scallop populations, there are limits established to the number of scallops that can be caught as well as the number of fishing licenses that can be distributed.

Chef’s Tip:

Sauté in a butter and deglaze with white wine for a delicious sauce.

AHI TUNA

This tuna is caught 1 by 1, a highly selective fishing method that has little to no impact on the surrounding habitat and marine life.

Chef’s Tip:

Grill or sear until medium rare in the middle.

Proud to Offer Responsible Choices

We are proud to offer a range of Ocean Wise-recommended seafood options at all our Thrifty Food stores. Everyone has a choice with our range of fish and shell-fish such as sockeye salmon and spot prawns.

We are seeking ways to reduce environmental impact. Our farmed shellfish is a great example; especially oysters! There's no need to use special feeds, and each sustainably farmed oyster means fresher filtered water. In fact, they can filter nearly 15 litres every hour!

At Thrifty Foods, we have a range of commitments we are taking to keep our oceans healthy.

Eliminating Unsustainable Species

Many fish species around the world are now considered threatened. And too many are still unsustainably caught, harvested and farmed around the world. Some examples of this are bluefin tuna, orange roughy, shark species, and Chilean sea bass.

So, Thrifty Foods has made the commitment to no longer sell these unsustainable species. This way, their essential roles in our oceans and ecosystems can continue.

We'll continue to update and manage our seafood assortment to help our oceans thrive.

To do this, we will look to the International Union for the Conservation of Nature (IUCN). We'll ensure we're not sourcing species that are identified as Endangered or Critically Endangered.

Keeping Our Oceans Healthy

We can all do OurPart™ to help protect our Oceans for future generations.

We will also be working to spread awareness of the potential impacts of overfishing and bycatch with the help of Ocean Wise Seafood.

Click below for more information about the threat of overfishing in our oceans.